Communicating the "incommunicable green": a comparative study of the structures of desire in environmental advertising in the United States and China
نویسنده
چکیده
Approved: ___________________________________ Thesis Supervisor ____________________________________ Title and Department ____________________________________ Date
منابع مشابه
Growth of Green Marketing –A Literature perspective of Green Indian Economy
Green Marketing is becoming a buzz for the society nowadays and people start shifting their demands towards a product which is related towards environmental safeguard. Nowadays companies from different industries sectors are showing their keen interest and taking various initiatives towards green marking. Electronic products having eco safeguard and are less detrimental to the environment are l...
متن کاملA Comparative Content Analysis of Environmental Claims in Magazine Advertisements in China and the United States
To help understand how media in China and the United States respond to the growing environmental concern, the authors conducted a comparative content analysis to study environmental advertising claims in two weekly Chinese news magazines—Liao Wang and China News Weekly—and two weekly U.S. news magazines—Time and Newsweek. The use of environmental claims, advertising strategy, and advertiser cha...
متن کاملA Comparative Study of Regulating the Filtering of Cyberspace in the US, the EU and China; Proposals for Policymaking in Iran
The crucial role of cyberspace attracted the special attention of the governments in different countries, which consider it both as a challenge and an opportunity. One of the key policies and preventive measures adopted concerning the challenges posed by the cyberspace is it regulation. In fact, there are only a few states have not taken any steps in regulating their cyberspace. This paper seek...
متن کاملTrade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals
There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if ...
متن کاملA Comparative Study of the Principles of Fair Proceeding in Iran with Tax Litigation patterns in the United States, Britain, France and Germany
One of the most important economic topics in every country is considering tax issues as a way of increasing the government's income through attracting public confidence by observing the principles of proceeding in the tax system of the country which might likely cause a national production boom, increase economic growth rate, reduce unemployment and the fair distribution of wealth. In this rega...
متن کامل